Community Growth — How it Works / FAQ

“atAdvocacy got us quality names at a great rate that performed. Since they were opt in names we got a minimal complaint rate with one of the highest immediate ROIs we’ve seen from an acquisition source.”
— Brandt McCool, CTO New Blue Interactive

Working with an influencer network boasting a combined audience of more than 50 million highly engaged, motivated, action-ready progressives, atAdvocacy strategically promotes actions to grow an organization’s community with thousands of new, high-quality opt-in email signups. Utilizing this network alongside our 300,000-subscriber in-house newsletter allows atAdvocacy to reach both “the usual suspects” of list growth and bring new activists into the fold, who would otherwise remain out of reach.

The strategy has been tested and refined over years to yield high immediate engagement and community growth for the longterm.

Whether an organization is small and just beginning its national list or a household name looking to grow to the next level, atAdvocacy has the proven approach and network to meet the need.

How it works:

    1. atAdvocacy engages its vast network of progressive activists with petitions/actions designed to resonate with individuals who share a client’s core mission and values.
    2. atAdvocacy amplifies each campaign via its influencer network and their social footprint across Twitter, TikTok, Instagram, YouTube, and Facebook.
    3. atAdvocacy is delivering thousands of new signups per campaign — with name, email, and zip code (other info upon request) — within days or weeks depending on scope.


How can we be sure we get what we pay for?

You only pay for the new email signups you get, all of which will be tested for validity and uniqueness to your list. The proof is in the results. Many clients return month after month.

What if atAdvocacy gets more responses than anticipated but the client doesn’t have the budget to pay for such a massive response?

Great problem to have! atAdvocacy can work within your campaign’s budget and deliver an agreed upon number of new contacts or go for as many conversions as possible.

Is there a minimum spend?

Yes. Clients must commit to at least 2,000 signups.

Does atAdvocacy sell/share my signups with third parties?

No. Signups generated by atAdvocacy are only available to the client organization and atAdvocacy. atAdvocacy will NEVER sell, barter, trade or give access to emails generated.

Is there a cap on deliverable emails?

atAdvocacy’s capacity to capture high-quality emails currently delivering thousands of signups per month per organization. If you’re looking to grow faster, just let us know and be assured, we will never sacrifice quality for quantity. We succeed when our clients meet their goals. Period.

How are you able to grow lists so quickly?

It took years of fine-tuning, and now our approach can be amplified through partners who have built large networks and can utilize our targeting and strategic engagement practices to drive high-quality conversions.

Who are atAdvocacy’s clients?

atAdvocacy works with campaigns and nonprofits working to make the world a better place by furthering progressive values and strengthening the Democratic Party. Within that frame, clients range from John Fetterman to Beto O’Rourke, the GLSEN to the Environmental Defense Fund.

“This sounds too good to be true.”

Correct!  Those are the words a recent client used before seeing the results. Using our methodology, we consistently deliver thousands of signups in a matter of days or weeks — not just email addresses, but valuable additions to your community who are already committed to your cause and driven by your goals.

How does atAdvocacy work with the organization?

atAdvocacy works with the organization to come up with an action/petition that will resonate with people in its network who are most likely to engage with the organization going forward. atAdvocacy then promotes the petition throughout its vast network of progressives via email and social media, generating thousands of quality signups. After a few days, atAdvocacy will deliver a spreadsheet with the list of new signups to the organization. It’s that simple.